Nike Sponsored Programs

National Sports Analytics Program Where Sports Meet Data Science! Sponsored By Nike

  • Program Description

    STEM Atlanta Women, Inc. has launched the National Sports Analytics Program, a comprehensive initiative that combines data science with sports, targeting high school students nationwide. Set to begin on October 7, 2024, the program is presented in partnership with The Sports Analytics Club Program (SACP) and sponsored by Nike. Participants will gain hands-on experience with data analytics through sports-themed projects, guided by STEM educators, university faculty, and professional sports data scientists from major organizations like MLB, NBA, and ESPN.

  • Objectives:

    Develop Data Science Skills: Equip students with foundational data analytics skills applicable across sports and STEM fields.

  • Target Outcomes:

      Skill Acquisition: 85% of participants will demonstrate proficiency in data analysis and visualization by completing hands-on projects.Diversity and Inclusion: The program aims for 60% of participants to be from underrepresented groups, including women and minoritiesIncreased Interest in STEM Careers: Post-program surveys will indicate that 75% of students express interest in pursuing data science or related STEM careers

  • Evaluation Metrics:

      Participation and Demographic Data: Track registration and diversity, targeting at least 100 students nationwideSkill Assessments: Evaluate projects to measure competency in data science principles.Career Interest Surveys: Assess student interest in STEM and data science careers before and after program completion.

  • Long-Term Impact:

    By combining sports and data science, this program provides a unique platform for underrepresented students to explore STEM fields, preparing them for future careers in technology and analytics. This initiative supports a diverse talent pipeline by cultivating skills, fostering interest in STEM, and encouraging continued learning beyond high school.

Nike's Annual Hack to Play Summer Hackathon – “The Future of Youth Sports”

  • Program Description

    This three-day hackathon, hosted by Nike in partnership with STEM Atlanta Women, engages rising 6th to 8th graders in a dynamic exploration of technology’s role in sports. Held from June 12th to 14th, 2024, the event brings together youth, Nike’s Social & Community Impact team, and Global Technology mentors to develop tech-based solutions that address community challenges through sport.

  • Objectives:

      Skill Development: Enhance participants' skills in ideation, app development, teamwork, and presentation.Promote Social Responsibility: Use technology to explore sports as a medium for community impact.Career Pathway Exploration: Expose students to tech and sports careers through hands-on mentorship.

  • Target Outcomes:

      Technical Skill Enhancement: 90% of participants will demonstrate proficiency in basic app development and ideation by the program's conclusion.Increased Interest in STEM: Pre- and post-event surveys will aim to show a 75% increase in student interest in pursuing technology or sports-related careers.Community Engagement and Impact Awareness: Participants will present tech solutions, with 80% of students expressing greater understanding of how tech can drive social change.

  • Evaluation Metrics:

      Participation Data: Measure attendance and engagement, targeting 150 participants from diverse backgrounds.Skill Assessment: Evaluate students' proficiency through presentations and app prototypes.Feedback and Follow-Up: Collect post-event surveys to assess career interest and program impact, tracking interest in continued STEM activities.

  • Long-Term Impact:

    Nike’s Hack to Play Hackathon aims to spark interest in tech careers, instill a sense of community responsibility, and equip youth with skills for future innovation in sports and technology. This program exemplifies Nike’s commitment to fostering the next generation of leaders, ensuring participants are empowered to leverage technology for positive social impact.

Nike Air Max Activation with STEM Atlanta Women

  • Program Description:

    This in-store activation event, held at the Nike Unite Retail Store at Atlantic Station, celebrated the innovation behind Nike Air Max technology while providing young scholars with an engaging STEM experience. Participants explored Nike's air technology, learned about its application in sportswear, and created personal terrariums to understand ecological science. 

  • Objectives:

    • Promote STEM Literacy: Offer hands-on activities that demonstrate the intersection of technology and sports innovation.
    • Foster Creativity and Sustainability Awareness: Engage participants in creating self-sustaining terrariums, highlighting ecological principles.
    • Encourage Physical Activity: Align with Nike’s philosophy of making sports accessible to all.

  • Target Outcomes:

    • Enhanced STEM Engagement: 85% of participants will report an increased understanding of air technology and its real-world applications.
    • Community Participation: 100+ attendees from the STEM Atlanta Women network, with a focus on engaging underrepresented youth.
    • Positive Impact on Physical Activity: Post-event surveys will show that 75% of participants feel inspired to incorporate more physical activity into their daily lives

  • Evaluation Metrics:

    • Pre- and Post-Event Surveys: Assess knowledge gained about Nike’s air technology and ecological science.
    • Attendance and Engagement Data: Measure the number of participants, with a goal of reaching 100+ youth.
    • Follow-Up Activities: Monitor the interest in continued STEM and physical activities inspired by the event.

  • Long-Term Impact:

    The program is designed to inspire curiosity in STEM fields while encouraging physical activity, supporting Nike’s vision that everyone is an athlete. The event offers a platform for ongoing collaboration between STEM Atlanta Women and Nike to promote innovation, creativity, and active lifestyles within the community.